A way of working together from day one
Sometimes you get the pleasure of helping build a brand from the ground up. Unison is one of those cases. We began consulting with a small textile group, but as we discovered the reach of their vision, their design bloodline, and their grasp of the industry, we realized we were dealing with something much bigger. In collaboration with their talented team, we created a fresh, modern brand that truly reflects the products and personality of the company.
A bold digital storefront.
E-commerce has become one of the most essential ways for a brand to tell its story. The Unison site does just that. Clean, contemporary photography shows off their bright and bold products. We worked to create a system of colors, layouts and typography that would show off Unison’s personality, while keeping the product as the hero.
Continuous catalog creative.
The primary sales vehicle for Unison is their quarterly printed catalog. We collaborated closely to conceptualize and design each issue — everything from selecting the products, to creating shot lists and directing photo shoots, to iterating through layout options. The catalogs continue to make a strong design statement in the home textiles space and drive sales for the company.
Spreading the word.
We worked to design and build flexible, branded templates for print and email marketing campaigns, and train the Unison staff in using them. The result — a branded line of printed and digital communication that stays true to the brand while letting Unison determine ongoing content.