
Etta
Industry
Food & Drink
The Keeper of the hearth
Etta, meaning “Keeper of the hearth,” set out to offer more than just a meal—it was a celebration of warmth, simplicity, and the art of hearth cooking. The restaurant’s atmosphere and culinary approach created an inviting space that immediately resonated with diners. Our challenge? To build a brand that captured that same warmth and charm while reflecting the sophistication of Etta’s dishes and experience.
After experiencing the magic of the hearth firsthand, we crafted a brand identity that was as inviting as the food itself. We created a timeless yet approachable look using rustic serif typography and hand-drawn illustrations. Whether etched in tile, embroidered on staff uniforms, or die-cut from steel, Etta’s brand was designed to feel as welcoming and enduring as a well-loved hearth.











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