Industry
- Hospitality
Services
- Brand Identity
- Environmental
- Packaging
- Print Collateral
Etta
A hand-honed restaurant brand
Etta, meaning “Keeper of the hearth,” set out to offer more than just a meal—it was a celebration of warmth, simplicity, and the art of hearth cooking. The restaurant’s atmosphere and culinary approach created an inviting space that immediately resonated with diners. Our challenge? To build a brand that captured that same warmth and charm while reflecting the sophistication of Etta’s dishes and experience.
After experiencing the magic of the hearth firsthand, we crafted a brand identity that was as inviting as the food itself. We created a timeless yet approachable look using rustic serif typography and hand-drawn illustrations. Whether etched in tile, embroidered on staff uniforms, or die-cut from steel, Etta’s brand was designed to feel as welcoming and enduring as a well-loved hearth.
