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BLVD

Bringing back the glamour of old Hollywood

BLVD is a chic Chicago restaurant inspired by the golden age of 1950s Hollywood—specifically, the allure of Sunset Boulevard. Known for its luxurious nightclubs and iconic glamour, BLVD sought to create a dining experience that transports guests back to that era while adding a modern twist.

We infused the brand with intrigue and sophistication, drawing inspiration from BLVD’s hidden entryway. The logo, typography, and champagne-inspired palette strike a balance between nostalgic opulence and contemporary flair. From naming and tone to visual identity and web design, we ensured BLVD’s brand feels as timeless as it is fresh. The result is a cohesive and glamorous experience that seamlessly blends past and present.

BLVD logo centered on a solid black background.
Upscale modern dining room with circular booths and striking overhead glass rod light fixtures.
Upscale modern dining room with circular booths and striking overhead glass rod light fixtures.
BLVD Steakhouse website homepage with a gold menu overlaying a luxurious dining room photo.
Elegant restaurant dining room featuring plush velvet chairs and dramatic crystal chandeliers.
High-angle view of caviar served over ice with blinis and potato chips.
Elegant coupe glass filled with a clear cocktail and garnished with a fresh sage leaf.
Luxurious, dimly lit circular velvet dining booth nestled inside a private arched alcove.
Minimalist black line art illustrations of an oyster, a waiter, and a rooster with champagne.
Graphic design layout of BLVD food, cocktail, and champagne menus with geometric branding patterns.
Polished gold metallic check presenter with BLVD branding resting on a textured gold surface.
Vintage black and white photograph of a glamorous woman being offered lights for her cigarette.
BLVD restaurant gift card and custom stationery set with Art Deco typography.
Minimalist geometric pattern featuring vertical lines and slanted parallel bars in cream and black.
High-contrast black and white vertical glitch distortion effect on a close-up portrait.
Three Instagram post mockups for BLVD Steakhouse featuring industry night promotions, drinks, and oysters.

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