Reimagining the glam of 50’s Hollywood dinning.


BLVD is a Chicago restaurant inspired by Hollywood’s Sunset Blvd—the golden era’s famed strip of dining and entertainment establishments. With a fantastic concept and interior design plan, the team reached out to us to complete the picture with a mark and brand that fit the story.


  • Branding
  • Packaging


  • Identity
  • Print & Digital Marketing
  • Print Collateral
  • Web Design & Development

Revealing the brand identity

We built a glowing identity that feels both opulent and classic. One of BLVD’s design concepts is to reveal the restaurant after you enter through a small narrow opening into the great room. We captured this idea of mystery and excitement with the mark through repetition of the letterforms. The rounded forms in a champagne palette remind us of the golden era brought to the modern-day.