Lendr

In a market where traditional loans are out of reach for many small businesses, Lendr stepped in with fast, friction-free cash advances designed to help companies grow. What sets Lendr apart is its customer-first approach, which looks beyond credit scores to consider the whole picture: health, real-time performance, and potential. The challenge was to build a brand that communicates trust, transparency, and simplicity in an often complicated industry.

We began by defining core brand attributes—trustworthy, honest, proactive, and caring—and developed a name and visual identity that embodied these values. The name “Lendr” stood out as approachable yet professional, perfectly fitting the company’s mission. We paired a modern typeface with a meaningful icon symbolizing growth and the option for recurring funds. We built a brand system that felt both financial and human. The brand communicated to customers that not only does Lendr simplify borrowing but also empowers businesses to thrive confidently.