Branding Las Vegas’ first urban farmstand
Juice NV is a boutique retail store offering cold-pressed fruit and vegetable juices, superfood smoothies, and gourmet raw and prepared foods. Their mission: to bring healthier lifestyle options to the Las Vegas Valley through artisanal fast food and individualized nutrition programs.
We worked with the team at Juice NV to create a unique farmstand brand in an urban environment. Positioning Juice NV as “Las Vegas’ First Urban Farmstand,” we designed a hand-honed brand that evokes the mixing of flavors and health benefits on their menu.