We create transformative brands, interfaces and experiences that move the world forward.

On the hunt for unique and amazing.

Foxtrot

Modern design meets modular solutions.

Arktura

The fastest-growing sport in America

Spikeball

E-commerce has become one of the most essential ways for a brand to tell its story. The Unison site does just that. Clean, contemporary photography shows off their bright and bold products. We worked to create a system of colors, layouts and typography that would show off Unison’s personality, while keeping the product as the hero.

The primary sales vehicle for Unison is their quarterly printed catalog. We collaborated closely to conceptualize and design each issue — everything from selecting the products, to creating shot lists and directing photo shoots, to iterating through layout options. The catalogs continue to make a strong design statement in the home textiles space and drive sales for the company.

We worked to design and build flexible, branded templates for print and email marketing campaigns, and train the Unison staff in using them. The result — a branded line of printed and digital communication that stays true to the brand while letting Unison determine ongoing content.

Sometimes you get the pleasure of helping build a brand from the ground up. Unison is one of those cases. We began consulting with a small textile group, but as we discovered the reach of their vision, their design bloodline, and their grasp of the industry, we realized we were dealing with something much bigger. In collaboration with their talented team, we created a fresh, modern brand that truly reflects the products and personality of the company.

A way of working together from day one

Unison

Extensive user testing was essential to establishing the best possible experience. We quickly realized that to get the most useful feedback, we would need to wear the Metria IH1 for a seven-day period ourselves. This provided a valuable immersion into the data and allowed us to create a truly human-centered interface.

The Metria IH1 application needed to give users easy access to a range of data from their last wear period, including calories, burned, steps taken, sleep duration, and more. It was important that the interface be simple, despite the detail of the data that the device collects. At the same time, medical researchers and health professionals needed access to the full range of data points. We iterated through multiple interface options before reaching a solution that successfully accommodated both use cases.

Among the technical challenges of the Metria project was the connection between the device data and the application interface. We wrote a custom API to connect the two and established an OAuth 2 server for authenticating with the custom API. This allowed only authorized developers to use Metria data in their own applications.

Web development was a true collaboration: WHQ brought a modern front-end stack to the table, and Metria brought a solid backend infrastructure. The site is built in Laravel, one of two frameworks we prefer to work with. Laravel pulls in data to build a static, single-directory, serverless website that can be deployed to S3 or a CDN for optimal performance.

WHQ provided expertise in usability and workflow to improve the brand experience on our desktop and mobile app. Their deep understanding of architecture and design always impresses me.

Metria, a wearable sensor from Vancive Medical Technologies, collects health and fitness data with greater accuracy than any other device on the market. Applications in medical research, health insurance, and day-to-day life, along with ease of use and disposability, make Metria IH1 an exciting next-generation lifestyle product. We partnered with the Vancive team to design and develop an application that visualizes the collected data, provides insightful lifestyle suggestions to users, and measures up to the breakthrough nature of the product itself.

Designing a UI for a wearable sensor

Metria

We focused on creating a solid logotype and a fresh logo. These marks stand on their own or work together to create a brand that works everywhere, from store windows to the web and other digital products.

We knew when we met the founders of Foxtrot that their business was a game-changer. The convenience store was tired and was not keeping up with the taste of the modern consumer. Thanks to the team at Foxtrot, that was about to change. They created an evolution of the corner store filled with a mix of daily essentials and thoughtful local products. All of this ordered via their app and delivered via bike messenger.

The concept was spot-on, and they needed a brand experience to match. That's where we came in. We obsessed over every touchpoint of the brand - the positioning, the symbol, digital experience, packaging, and more. We created moments of surprise and delight around every corner.

WHQ defines the Foxtrot positioning and brand look and feel for a company that is on the hunt for unque and amazing.

Dick’s Sporting Goods called, next REI, then Modell’s, and quickly the Big 5 Sporting Goods planned to stock Spikeball. In a welcome to the big-time moment, Spikeball realized it needed to up their POP game. They tasked WHQ with creating a box that would remind current ballers how amazing the game is and show potential ballers the excitement of the product. A photoshoot with professional Spikeball players (yes, it’s a thing) gave us the assets to show the game in action on the box. Functionally, the product was loose in the packaging, so our engineering team went to work to define a simple structure and slide-out form to present the product to its new owner. Yeah, we Spiked it.

VP of Marketing & Recovering Corporate American

We've partnered with WHQ on everything from establishing our packaging architecture to designing a line of apparel. Their deep understanding of our brand and audience always shines through the thoughtful, impactful work.

What started as a competitive lawn game has quickly grown into one of America’s most popular sports. Spikeball has taken over parks and beaches across the country. To be taken seriously in any industry, a new company needs a brand that breaks the mold and embodies its newfound audience’s energy. Spikeball is no different and remains the perfect example of a company that’s achieved the near-impossible, an iconic brand that becomes widely known worldwide.

We worked with the team at Spikeball to design a brand that resonates with people in the same irreverent manner of the sport. We created a dynamic, reverberating icon that captured the movement and energy of the game. The logotype and its mark work when paired but are equally impactful on their own. From Spikeball Pro jerseys to Shark Tank to ESPN, our team takes pride in seeing how pervasive the mark has become.

We create transformative brands, interfaces and experiences that move the world forward.

Unison

Metria

Foxtrot

Spikeball

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