We create transformative brands, interfaces and experiences that move the world forward.

Modern design meets modular solutions.

Arktura

The fastest-growing sport in America

Spikeball

On the hunt for unique and amazing.

Foxtrot

Extensive user testing was essential to establishing the best possible experience. We quickly realized that to get the most useful feedback, we would need to wear the Metria IH1 for a seven-day period ourselves. This provided a valuable immersion into the data and allowed us to create a truly human-centered interface.

The Metria IH1 application needed to give users easy access to a range of data from their last wear period, including calories, burned, steps taken, sleep duration, and more. It was important that the interface be simple, despite the detail of the data that the device collects. At the same time, medical researchers and health professionals needed access to the full range of data points. We iterated through multiple interface options before reaching a solution that successfully accommodated both use cases.

Among the technical challenges of the Metria project was the connection between the device data and the application interface. We wrote a custom API to connect the two and established an OAuth 2 server for authenticating with the custom API. This allowed only authorized developers to use Metria data in their own applications.

Web development was a true collaboration: WHQ brought a modern front-end stack to the table, and Metria brought a solid backend infrastructure. The site is built in Laravel, one of two frameworks we prefer to work with. Laravel pulls in data to build a static, single-directory, serverless website that can be deployed to S3 or a CDN for optimal performance.

WHQ provided expertise in usability and workflow to improve the brand experience on our desktop and mobile app. Their deep understanding of architecture and design always impresses me.

Metria, a wearable sensor from Vancive Medical Technologies, collects health and fitness data with greater accuracy than any other device on the market. Applications in medical research, health insurance and day-to-day life, along with ease of use and disposability, make Metria IH1 an exciting next-generation lifestyle product. We partnered with the Vancive team to design and develop an application that visualizes the collected data, provides insightful lifestyle suggestions to users and measures up to the breakthrough nature of the product itself.

Designing a UI for a wearable sensor

Metria

A large volume of Arktura’s customers needed a way to easily share their products to prospective clients. Through interviews and testing sessions with key team members, WHQ developed a fully-realized product sharing application integrated into the website. Users are able to save collections of Arktura products and share them as digital slideshows, or download full quality images and cut sheets. This tool ultimately provided faster conversions and new opportunities for revenue.

Architectural products company Arktura, a true innovator of form and function, is known for combining mathematics and art to create stunning wall and ceiling systems. With their focus on developing future products and growing current offerings, marketing had taken a back seat. With us, they found a partner that could not only define their digital presence but also turn their website into a sales tool that would ultimately transform the way they do business.

We jumped in and became a part of the Arktura team. Conversations and collaboration with ownership and marketing produced a strategy and vision that would fit their business and excite sales and customers. Using powerful imagery and active messaging shows how Arktura’s products transform commercial spaces. We implemented a user-focused and responsive design methodology from UX explorations to high fidelity page templates to final coded pages. Our ownership of both the design and development processes brought consistency and quality to the site to match Arktura’s own exacting standards.

Consumers are everywhere, and every brand must be there for them with content that informs, engages, and converts. ItemMaster creates that content for some of the world’s most recognizable brands, providing the visibility they need to turn shoppers into buyers—both online and off. They came to WHQ to design a brand and online presence that would clearly communicate their unique value proposition and position them as a category leader. Together we wrote the ItemMaster story and created a fresh visual brand. We completed a full WordPress integration, providing the ItemMaster team the ability to edit every piece of content on their site, and devised a template system for them to continue to add pages and content without sacrificing brand integrity.

A design system for a content master.

ItemMaster

The brand name and identity are effortless because the mission is clear. We worked with the team to name the business. After defining the brand attributes — trustworthy, honest, proactive, and caring — we provided multiple naming concepts. One stood out from the crowd, fitting the friendly but professional character of the company — Lendr. The identity paired a contemporary typeface that feels financial and friendly with an emotive icon that represents the growth of customers' businesses.

It was essential that the loan application process be as painless as possible for everyone, both the customer and the review team at Lendr. We began with a workflow following a user’s path step-by-step through the application, while detailing external dependencies and internal logic at each point. This was followed by a design process that produced a clean, functional interface which removed barriers to application submission and increased customer conversions.

In an economy where it’s almost impossible for small businesses to get traditional loans, Lendr offers fast, friction-free cash advances to help small- and medium-sized businesses grow. Lendr’s unique approach is one that considers customers’ complete business picture—the health of their business, real-time performance, and long-term potential, in order to better customize a plan that works for them.

WHQ was tasked with naming and branding. Our goal was to make a trustworthy modern brand that would bring simplicity to the business of lending.

We create transformative brands, interfaces and experiences that move the world forward.

Metria

Arktura

ItemMaster

Lendr

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