We create transformative brands, interfaces and experiences that move the world forward.

Modern design meets modular solutions.

Arktura

The fastest-growing sport in America

Spikeball

On the hunt for unique and amazing.

Foxtrot

A large volume of Arktura’s customers needed a way to easily share their products to prospective clients. Through interviews and testing sessions with key team members, WHQ developed a fully-realized product sharing application integrated into the website. Users are able to save collections of Arktura products and share them as digital slideshows, or download full quality images and cut sheets. This tool ultimately provided faster conversions and new opportunities for revenue.

Architectural products company Arktura, a true innovator of form and function, is known for combining mathematics and art to create stunning wall and ceiling systems. With their focus on developing future products and growing current offerings, marketing had taken a back seat. With us, they found a partner that could not only define their digital presence but also turn their website into a sales tool that would ultimately transform the way they do business.

We jumped in and became a part of the Arktura team. Conversations and collaboration with ownership and marketing produced a strategy and vision that would fit their business and excite sales and customers. Using powerful imagery and active messaging shows how Arktura’s products transform commercial spaces. We implemented a user-focused and responsive design methodology from UX explorations to high fidelity page templates to final coded pages. Our ownership of both the design and development processes brought consistency and quality to the site to match Arktura’s own exacting standards.

Consumers are everywhere, and every brand must be there for them with content that informs, engages, and converts. ItemMaster creates that content for some of the world’s most recognizable brands, providing the visibility they need to turn shoppers into buyers—both online and off. They came to WHQ to design a brand and online presence that would clearly communicate their unique value proposition and position them as a category leader. Together we wrote the ItemMaster story and created a fresh visual brand. We completed a full WordPress integration, providing the ItemMaster team the ability to edit every piece of content on their site, and devised a template system for them to continue to add pages and content without sacrificing brand integrity.

A design system for a content master.

ItemMaster

The brand name and identity are effortless because the mission is clear. We worked with the team to name the business. After defining the brand attributes — trustworthy, honest, proactive, and caring — we provided multiple naming concepts. One stood out from the crowd, fitting the friendly but professional character of the company — Lendr. The identity paired a contemporary typeface that feels financial and friendly with an emotive icon that represents the growth of customers' businesses.

It was essential that the loan application process be as painless as possible for everyone, both the customer and the review team at Lendr. We began with a workflow following a user’s path step-by-step through the application, while detailing external dependencies and internal logic at each point. This was followed by a design process that produced a clean, functional interface which removed barriers to application submission and increased customer conversions.

In an economy where it’s almost impossible for small businesses to get traditional loans, Lendr offers fast, friction-free cash advances to help small- and medium-sized businesses grow. Lendr’s unique approach is one that considers customers’ complete business picture—the health of their business, real-time performance, and long-term potential, in order to better customize a plan that works for them.

WHQ was tasked with naming and branding. Our goal was to make a trustworthy modern brand that would bring simplicity to the business of lending.

Making borrowing responsible

Lendr

Sloan introduced a new line of connected faucets and flushometers to reduce installation, service and maintenance time by 50%. Sloan tasked WHQ with developing an intuitive mobile app for maintenance and facility managers to monitor, update and manage their commercial restroom products with one tool… their phone.

We create transformative brands, interfaces and experiences that move the world forward.

Arktura

ItemMaster

Lendr

Sloan Connect

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