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Insights & News

Perspective, news and best practices from WHQ.

Insights May 2026

When Composable Commerce Is Worth It

Choosing a commerce architecture is one of the most expensive decisions a digital leader makes, and one of the hardest to reverse. It sets what your team can build, how fast they can ship, and what you spend for years.

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Insights May 2026

How Product Brands Get Discovered in AI Search

The shift in how customers find products is already underway. Marketing teams looking at referral data over the last twelve months are noticing a pattern. Traffic from AI assistants is growing faster than any other channel. ChatGPT, Perplexity, Claude, Google's AI Overviews, and Microsoft Copilot now drive measurable traffic to product brands.

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