Arktura

Industry

Design & Architecture

Manufacturing

Platforms

Hubspot

WordPress

Architecting a platform for consumer engagement

Arktura is an architectural products company that blends art and mathematics to create bold and beautiful wall and ceiling panels that elevate spaces and buildings. They needed a website to keep up with their innovative company. They wanted an experience that would enhance customer engagement, streamline product discovery, and provide opportunities for specification in new jobs.

WHQ delivered a user-focused experience that reflects Arktura’s exacting standards and revolutionary product line. From complex product catalogs, advanced search functionality, and a robust product-sharing platform, we made it easier for architects and designers to find, spec, and share. This feature-rich experience, along with a Salesforce integration, means Arktura’s website now drives faster conversions and opens new revenue opportunities, all while providing valuable insights to its sales and marketing teams.

Our Solution

We translated the visual impact and modular nature of Arktura’s products into an easily searchable navigation device that helps customers find the right product and quickly integrate it into renderings. We began by interrogating users’ pain points and designing a website structure to address those needs. Next, we designed and built multi-functional line and product pages, instructional product diagrams, a simple swatch selector, and Salesforce integration.

Results

The completed Arktura website has redefined the firm’s digital strategy and sales approach. Our optimized visual navigation provides data-rich analytics with every search and helps Arktura enhance marketing efforts, uncover hot leads, and guide future product development. Most importantly, our easily navigable website structure helps Arktura’s customers find what they need quickly and fluidly integrate high-quality renderings into their design plans to help expedite how projects come to life.