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  • Architecture & Design

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  • Campaign
  • Catalog
  • Creative Direction
  • Print Collateral
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AER-DEC

A revolutionary product for a new industry.

Sloan’s AER-DEC integrated sink system set a new standard for modern restroom design. It merges the faucet, soap dispenser, and hand dryer into a single, streamlined deck. This wasn’t just a product launch; it was Sloan’s entrance into a high-end market, winning over new customers in the A&D community.

WHQ partnered with Sloan to craft a bold, memorable campaign introducing the AER-DEC to the world. The result was a milestone in the company’s history, becoming its most successful product introduction in its 100-year history.

This is the single best marketing campaign our company has launched in my time at Sloan.
Graham Allen CEO, Sloan Valve Company
Minimalist black text logo reading AER-DEC Integrated Sink on a solid white background.
Three distinct product design renderings highlighting commercial restroom sink basins, cabinets, and automated faucets.
Overhead view of a hand receiving soap at an automated AER-DEC commercial sink.
Three smartphone screen layouts displaying sequential steps for soap, rinse, and dry functions.
Website homepage banner showing a hand catching foam soap at an AER-DEC sink.
Two scrolling web pages showcasing AER-DEC features, configuration models, and finish choices for a sink.
Three promotional marketing posters side-by-side demonstrating commercial hand washing with the tagline Step up to hygiene.
Person in a gray sweater rinsing hands under an automatic sensor-activated chrome faucet.
Rectangular commercial outdoor advertisement banner showing hands washing under an AER-DEC faucet.

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