Spikeball

Industry

Entertainment

Retail

A revolutionary product for a new industry.

Spikeball has taken over parks across the country. Before it became one of the fastest-growing sports in America, Spikeball needed to build its brand presence in the competitive lawn games space from literally the ground up. You have to stick out, and you have to be taken seriously.

WHQ worked with the Spikeball team to create a brand that breaks the mold and creates a movement. From identity to team jerseys to retail packaging, we helped make Spikeball the next great American sport.

Packaging for the PROs

Dick’s Sporting Goods called, next REI, then Modell’s, and quickly the Big 5 Sporting Goods planned to stock Spikeball. In a welcome to the big-time moment, Spikeball realized it needed to up its POP game. They tasked WHQ with creating a box that would remind current ballers how amazing the game is and show potential ballers the excitement of the product. A photoshoot with professional Spikeball players (yes, it’s a thing) gave us the assets to show the game in action on the box. Functionally, the product was loose in the packaging, so our engineering team went to work to define a simple structure and slide-out form to present the product to its new owner. Yeah, we Spiked it.

We've partnered with WHQ on everything from establishing our packaging architecture to designing a line of apparel. Their deep understanding of our brand and audience always shines through the thoughtful, impactful work.

Nick Gonzales • VP of Marketing & Recovering Corporate American