On the hunt for unique and amazing.


We knew when we met the founders of Foxtrot that their business was a game-changer. The convenience store was tired and was not keeping up with the taste of the modern consumer. Thanks to the team at Foxtrot, that was about to change. They created an evolution of the corner store filled with a mix of daily essentials and thoughtful local products. All of this ordered via their app and delivered via bike messenger.

The concept was spot-on, and they needed a brand experience to match. That’s where we came in. We obsessed over every touchpoint of the brand – the positioning, the symbol, digital experience, packaging, and more. We created moments of surprise and delight around every corner.


  • Branding
  • Marketing


  • Brand Program
  • Identity
  • Print & Digital Marketing

We focused on creating a solid logotype and a fresh logo. These marks stand on their own or work together to create a brand that works everywhere, from store windows to the web and other digital products.