Arktura
Architecting a platform for consumer engagement
Arktura creates architectural systems that shape the built environment—ceilings, walls, and acoustic solutions where craft, engineering, and materiality matter.
Arktura didn’t need a prettier website. They needed a digital system: a true product catalog, a clear hierarchy, and workflows that support how architects actually work—from inspiration to specification to purchase. WHQ partnered with Arktura to shift the experience from projects-first to products-first, using projects as proof—so the platform could scale with the catalog and perform as a commercial engine.
Products first. Projects as proof.
We rebuilt the information architecture around products—so users can start with the right solution, understand options quickly, and move forward with confidence. Projects remain essential, but they now support decisions after discovery instead of replacing it. The result is a clearer buying experience that helps Arktura sell smarter while protecting the premium feel of the brand.
Built to specify faster
Architectural buyers don’t browse like consumers—they evaluate. We structured product pages and workflows to support specification: streamlined downloads, clearer product detail hierarchy, sample request pathways, and SpecKit—so architects can build, save, and share selections. It’s a faster path from exploration to spec-ready action.
A platform designed to evolve
This wasn’t a one-off redesign—it was platform work. We built a modular system that supports growth: reusable templates, maintainable components, and connected tooling across search, commerce, and CRM. The foundation keeps the experience consistent as the catalog expands—and helps the team see what’s resonating so they can keep improving.
WHQ helped us shift from showing great work to selling great products. The experience is clearer, faster, and far easier for customers to navigate and specify.
Services
Interface Design
Stakeholder Interviews
Identity
Sitemap & Architecture
User Testing
CMS Implementation
Industry
Design & Architecture
Manufacturing
Platforms
Salesforce
WordPress
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Bringing clarity to the intersection of traditional finance and digital assets.
