BLVD

BLVD is a chic Chicago restaurant inspired by the golden age of 1950s Hollywood—specifically, the allure of Sunset Boulevard. Known for its luxurious nightclubs and iconic glamour, BLVD sought to create a dining experience that transports guests back to that era while adding a modern twist.

We infused the brand with intrigue and sophistication, drawing inspiration from BLVD’s hidden entryway. The logo, typography, and champagne-inspired palette strike a balance between nostalgic opulence and contemporary flair. From naming and tone to visual identity and web design, we ensured BLVD’s brand feels as timeless as it is fresh. The result is a cohesive and glamorous experience that seamlessly blends past and present.