Industries — Architecture & Design
For architecture & design brands that make things.
Architecture and design brands sell to professional audiences who need technical depth, visual confidence, and efficient specification tools. We design digital experiences that serve all of that — while staying visually strong enough to sell to the end client too.
What Makes This Category Hard
The buying journey is technical, long, and rarely linear.
The buying journey is technical, long, and rarely linear. Architects and designers don’t make impulsive purchases based on generic marketing text. They make high-stakes specification decisions based on hard data like dimensions, finishes, load ratings, and BIM files.
What Clients Need
Inspiration, specification, and product data seamlessly integrated.
A product catalog that makes sense to an architect, a specifier, and a buyer.
Specification workflows that put CAD, BIM, and cut sheets just one click away.
Photography and visualization that prove a product's value in real-world contexts.
Commerce and sample pathways that protect and empower the independent rep channel.
A design system that scales seamlessly across complex material and finish catalogs.
Analytics that show which technical documents and products are actually converting.
How WHQ Helps
A platform for every step of the specification journey.
Product discovery designed for architects and specifiers.
Filters, configurators, and guided selection tools tuned to how architects and interior designers actually narrow down materials and systems for a project.
For Arktura, we rebuilt a portfolio site into a product platform and a specification app that changed how their architectural systems win business.
Tools that respect the design and specification channel
Frictionless sample requests, simple asset download paths, and quoting workflows that seamlessly bridge the gap between design conception and final distributor ordering.
For Maxxit, we evolved the brand and rebuilt the platform around how architectural and design customers actually evaluate spatial solutions.
A platform built to grow with the design ecosystem
The market moves fast. We build the digital infrastructure and component-driven systems that allow your internal teams to roll out new product lines, custom finishes, and asset types easily.
For Sloan, we engineered a scalable digital foundation that lets their teams effortlessly launch new products, finishes, and assets across one of the industry's most complex plumbing catalogs.
WHQ evolved our brand without losing what we'd built, restructured the site around our customers, and they keep pushing it forward with us. They feel like part of our team, not a vendor.Chris Bourque Marketing Director, Maxxit Group
Planning a launch, replatform, or redesign? Let’s talk.
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