A design system for a content master.
Consumers are everywhere, and every brand must be there for them with content that informs, engages, and converts. ItemMaster creates that content for some of the world’s most recognizable brands, providing the visibility they need to turn shoppers into buyers—both online and off. They came to WHQ to design a brand and online presence that would clearly communicate their unique value proposition and position them as a category leader. Together we wrote the ItemMaster story and created a fresh visual brand. We completed a full WordPress integration, providing the ItemMaster team the ability to edit every piece of content on their site, and devised a template system for them to continue to add pages and content without sacrificing brand integrity.