AER-DEC

A revolutionary product for a new industry.

Sloan’s AER-DEC integrated sink system is a game-changer for modern restroom design. It merges the faucet, soap dispenser, and hand dryer into a single, streamlined deck. This wasn’t just a product launch; it was Sloan’s entrance into a high-end market, winning over new customers in the A&D community.

WHQ partnered with Sloan to craft a bold, memorable campaign introducing the AER-DEC to the world. The result was a milestone in the company’s history, becoming its most successful product introduction in its 100-year history.

Crafting the Visual Story

We didn’t just create a campaign—we built an experience. We designed a complete visual identity for AER-DEC, featuring a clean identity, smart writing, elegant product photography, and beautifully executed video content. Each asset reflected the sophistication of the product. From short-form teasers to long-form storytelling, we captured attention across every platform. The result? A visual library that not only showcased the innovation behind AER-DEC but also elevated its design and functionality.

The Result

Sloan’s AER-DEC launch wasn’t just a success—it was a landmark moment for the brand. It became the most successful product introduction in Sloan’s 100-year history.

This is the single best marketing campaign our company has launched in my time at Sloan.