Foxtrot

When we met the founders of Foxtrot, we knew their business was a game-changer. The convenience store was tired and not keeping up with the modern consumer’s taste. Thanks to the creativity of their team, that was about to change. They created an evolution of the corner store filled with a mix of daily essentials and thoughtful local products. All of this is ordered via their app and delivered via bike messenger.

The concept was spot-on, and they needed a brand experience to match. That’s where we came in. We started with a new positioning statement, “Foxtrot Delivery Market.” We then obsessed over every brand touchpoint – the symbol, the digital experience, headlines, the packaging, and more. We created moments of surprise and delight around every corner. Defining a unified brand helped Foxtrot elevate its identity, attract a loyal customer base, and carve out a unique space in a crowded market. After launch, hundreds of thousands of deliveries and happy customers now trust Foxtrot as their go-to for curated convenience.