Industry
- Consumer Brands
Juice NV
Las Vegas’ first urban farmstand.
Juice NV brought chef Jermaine Jonas, who built the kitchens at Juice Press, Organic Avenue, and Pure Food and Wine in New York, to a Las Vegas that had not yet built a category for cold-pressed juice and gourmet raw food. WHQ positioned it as “Las Vegas’ First Urban Farmstand” and built the brand to match the menu’s wit, warm enough for a farmstand and structured enough for urban retail, carried across bottle labels, smoothie cups, in-store graphics, launch creative, and a custom ecommerce experience with subscriptions. The category it opened in the Valley has grown substantially in the years since. A brand is sometimes the thing that opens a category.
