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Close-up of a woman drinking a pink fruit smoothie and JuiceNV logo.

Industry

  • Hospitality

Juice NV

Las Vegas’ first urban farmstand

Juice NV set out to bring a fresh, healthy twist to the Las Vegas food scene. Its boutique store offers cold-pressed juices, superfood smoothies, and gourmet raw foods. The mission: to promote healthier living in the Valley through artisanal fast food and personalized nutrition programs. Juice NV needed a brand that captured the essence of its unique offering—blending the warmth of a farmstand with the vibrancy of an urban setting.

We went to work and crafted a brand statement that positioned them as “Las Vegas’ First Urban Farmstand.” The new look felt organic and modern, reflecting their menu’s fusion of flavors and health benefits. Every touchpoint, from logo design to in-store graphics, was designed to evoke freshness, vitality, and authenticity. The new brand brings the charm of a farmstand into the city’s heart, empowering Juice NV to stand out and inspire a healthier lifestyle in the Las Vegas community.

Juice NV brand graphic divided into solid green and white with vegetable silhouettes.
Clear plastic bottle of orange cold-pressed vegetable juice beside healthy tagline text.
Textured close-up of vibrant pink beet juice with a clever literary quote overlay.
White shipping box for Juice NV featuring a green six-day cleanse juice layout.
Juice NV cleanse menu details program pricing, juice order, and vegetable ingredients.
Two stacked white compostable food containers featuring the green circular Juice NV logo.
Diagonal repeating pattern of white plastic takeout containers for Arugula and Quinoa Salad.
Macro close-up view of fresh blueberries beside text promoting pure healthy juice.

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