Sloan

We started with strategy to define what sloan.com needed to become next. Through interviews and working sessions with customers, wholesalers, leadership, and internal teams, we grounded the direction in real needs, business priorities, and how people actually use the site.

That work became the roadmap for everything that followed. We rebuilt the information architecture, simplified how products are organized, and validated the experience with wireframes before visual design began, so the platform moved forward with clarity from day one.

Sloan’s story isn’t just technical. It’s visual, spatial, and built for real projects. The experience gives people multiple ways in, from Markets and Collections to Room Ideas and Projects, so architects, designers, and facility teams can start with context and move toward decisions.

We designed the platform around professional intent. Engineers can get precise technical information, architects and designers can explore ideas and models, facility teams can find what they need to maintain spaces, and owners can evaluate systems with confidence. Inspiration connects directly to products through interactive imagery and a library built for discovery and download, making the path from idea to selection feel natural.

Sloan’s ecosystem is massive: thousands of products and parts, plus documentation, projects, and inspiration. We designed discovery so people can move through that depth quickly, whether they’re searching by product code, browsing by category, or looking for the exact information they need to make a decision.

Behind the scenes, we integrated a PIM-driven product foundation that keeps product data, imagery, specifications, and documentation connected and current across the platform. Spec sheets are generated in real time from live data, available as both a web experience and a downloadable PDF tied to the products being viewed. DesignSpec lets specifiers collect products from anywhere on the site, organize selections, and export a complete submittal package, while the integrated commerce experience supports the next step from research to purchase. For sink systems, we designed the Sloan Sink Configurator experience and partnered with Threekit to implement it, enabling teams to configure solutions and export project-ready outputs in a few clicks.

Sloan needed more than a launch. They needed a platform that could keep evolving as products, campaigns, and customer expectations change. We built a modular design system and a flexible library of reusable content blocks that gives the team freedom to ship new pages and stories quickly while keeping the experience consistent across the site.

The result is a connected system that supports Sloan’s full journey, from inspiration to specification to purchase, with the foundation to scale what comes next. Sloan.com is now a growth platform designed to perform today and stay ready for whatever the business builds tomorrow.