Industry
- Consumer Brands
Services
- Brand Identity
- Naming
- Positioning
- Website
Tone
Reimagining dermatology for modern patients
The Dermatology Collective, founded by Dr. Caroline Robinson, set out to redefine what a modern dermatology practice could be. As a blend of medical and cosmetic dermatology, the practice offers personalized, holistic care for all skin and hair types, from preventative skincare to specialized hair loss treatments. The challenge, creating a brand that focused on their advanced, inclusive ethos while standing out in a crowded market.
With the working name of The Dermatology Collective, we saw the opportunity for a name change that felt as innovative and patient-first as the practice. “Tone” encapsulates the diversity and individuality of each patient’s skin and hair journey. With the new name as a foundation, we crafted a fresh brand focused on accessibility and trust. The website focuses on Tone’s personalized care services and provides a seamless appointment booking experience. We helped Tone immediately impact the industry, setting the stage for growth and lasting patient relationships.
